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Let's face it, cleaning can be a dirty business. Apart from the physical demands of the job you also need to contend with irregular hours, occupational health and safety issues plus in many cases, casual staff. Here at Eustice & Co we understand the cleaning industry.
Over the past decade we have mentored dozens of commercial, domestic and contract cleaners through the various stages of their business life cycle from start-up right through to sale. We offer you experience, technical tax knowledge and an intimate understanding of your industry. Apart from the usual small business compliance issues of GST, BAS, PAYG and superannuation, we can assist you with your software selection, payroll, contracts and your marketing.
THINKING OF STARTING A CLEANING BUSINESS?
When starting or buying a cleaning business there are numerous issues to consider. It can be a minefield but as business start-up specialists we can assist you with everything from your branding through to your business structure, accounting software selection, finance needs, marketing plan and lead generation website.
We have developed a number of tools specifically for new business owners including a comprehensive checklist of start-up expenses. It breaks down your potential establishment costs into categories including marketing, equipment, vehicle and IT costs. It is very comprehensive so no expense slips through the cracks and these figures then feed through to our cash flow budget template. These tools will help you identify any finance requirements and the cash flow budget will tuck neatly into your business plan template and automatically produce a profit and loss forecast for your first year of trading.
As you would expect, we can help you with all your compliance issues like GST, BAS, PAYG and superannuation but experience tells us that bookkeeping and business administration can be hurdles for most small business owners. To reduce the frustration and associated fees we will help you select the most appropriate software for your business taking into account your business needs (bookkeeping, payroll, invoicing etc.) and level of accounting skill. Where required we will train you or your staff to use the software because in many cases business owners purchase accounting software that is beyond their business needs and level of accounting skill. This can create ‘computerised shoebox’ records and extra accounting costs which conflicts with our mission of helping you minimize the cost of compliance. We are advocates for cloud accounting solutions and work with a number of programs including MYOB, Xero, Reckon and Cashflow Manager.
Our services to start-up businesses are both broad and deep. We’ll advise you on the most appropriate tax structure for your new business and in the process consider asset protection, family structures, the likely admission of new partners and eligibility for future discount capital gains tax concessions. For a cleaner, your motor vehicle is arguably your most important business tool and to learn more about the alternative methods of claiming your car expenses download our Motor Vehicle Tax Guide from the resources section of our website. If required, we can assist you to source funding for your new vehicles and equipment by chattel mortgage or lease and through an affiliate group you can access fleet pricing on new cars and light commercial vans. This could save you thousands of dollars.
That’s really just the beginning. As accountants we can do some financial modelling and prepare some ‘what if’ scenarios. This let’s us project your business’ best and worst case profit scenarios. Next, using industry benchmarks we can compare the performance of your business against your competitors so you understand what is working in the business, what isn't working and what areas needs working on.
MARKETING YOUR CLEANING BUSINESS
While referrals are a key source of new business for both domestic and commercial cleaners, increasingly you need to also focus on your online marketing activities. Local searches like ‘Cleaner Mentone’ are capable of driving significant traffic to your website and in effect, your website is your silent salesperson open 24/7. In many cases it is the first touch point with a potential new customer and you need to make a good first impression.
Our marketing expertise is one of our biggest points of difference compared to other traditional suburban accounting firms. We can assist you with your branding (business name, logo and slogan) and help you harness the power of social media to win more referrals. Over the past few years we have worked with dozens of clients to help them create affordable, quality, lead generation websites and if you need advice and assistance with your website content or video production we can help you. Not only that, if your website lacks calls to action or lead magnets we'll help you build them plus we'll introduce you to strategies like re-marketing and search engine optimization to drive more traffic to your site.
We'll make sure your website is responsive to smart phones and tablets (click here to check your current website) and we strive to give our clients a serious competitive edge by introducing them to some breakthrough marketing strategies. In fact, to help you we give you access to one of the world’s most successful marketing programs, the ‘Business Growth System’. It is the ultimate step by step system for growing your business and contains more than 2500 pages of step by step instructions supported by videos, templates and examples. Access to this ‘vault’ of resources is valued at $6,000 per annum, however, as a client of the firm you get unlimited FREE access. Not only that, you also get access to the ‘Grow Your Business in 5 Days’ video training course that contains 12 instructional videos that could have a massive impact on the future growth of your business.
The team at Eustice and Co offer commercial and domestic cleaners a range of accounting, taxation and business coaching services including:
- Start-Up Business Advice for Domestic and Commercial Cleaners & Sub-Contractors
- Advice regarding the Purchase or Sale of your Cleaning Business
- Tools including the Start-Up Expense Checklist and Templates for a Business Plan & Budget
- Advice and Assistance with the Establishment of Your Business Structure
- Tax Registrations including ABN, TFN, GST, WorkCover etc.
- Preparation of Business Plans, Cash Flow Forecasts and Profit Projections
- Accounting Software Selection and Training – Bookkeeping, Invoicing, Quotes & Payroll
- Preparation and Analysis of Financial Statements
- Preparation of Finance Applications
- Bookkeeping and Payroll Services
- Tax Planning Strategies
- Assistance with your Marketing including your Branding, Corporate Brochure etc.
- Advice and Assistance with your Website Development, Content and SEO
- Wealth Creation Strategies and Financial Planning Services
- Industry Benchmarking and KPI Management
- Vehicle & Equipment Finance (Chattel Mortgage & Lease)
- Monitoring and Controlling Labour and Sub-Contractor Costs
- Advice & Assistance with Pricing your Services
- Claiming Motor Vehicle Expenses
- Recession Survival Strategies
- Advice regarding Employee Relations and Workplace Laws
- Business & Risk Insurances (Income Protection, Life Insurance etc.)
- Business Succession Planning
We are so much more than just tax accountants. We are ‘business and profit builders’ who provide strategic advice and practical business solutions to both domestic and commercial cleaners that could give you a serious competitive advantage in your industry. In fact, the cleaning industry has become a real niche within our accounting firm.
To get your cleaning business off to a flying start or if your existing business is due for a financial 'spring clean' contact us today. You can expect practical business, tax, marketing and financial advice that could have a profound effect on your future business profits. If you're an ambitious business we invite you to book a FREE, one hour introductory consultation to discuss your business needs and to book a time, call us today on (03) 9583 9944 or complete your details in the box at the top right hand side of this page.